5 (actually useful) AI Tools to make better ads

Hey Reader,

I’ve tried hundreds of AI tools over the last couple of years.

And honestly, 99% look cool, but don’t help you ship more or better ads.

But, there are some tools that do make the ad creation process more efficient. WAY more efficient.

So today I’m going to share five AI tools that we actually use every day to help us put out thousands of ads every month.

Let's dive in.

NOTE: For everyone who read last week’s newsletter, the link for the ChatGPT Static tutorial has changed (the original is no longer working). So you can find the new link here. Sorry about this - I know a few of you have been in touch asking!

#1 - Gigabrain: Summarize consumer sentiment on Reddit

A lot of people think Reddit is just some weird corner of the internet. Reddit is absolutely massive, and there's a very high likelihood your target audience is hanging out there.

What I love about Gigabrain is that it does all the manual Reddit research for me.

Instead of spending hours digging through posts, I can:

• Get summaries of all Reddit posts on my topic

• See a TLDR of what people are saying

• Click through to actual Reddit posts if something catches my eye

• Chat with Gigabrain about specific pain points

  

  Gigabrain can pick out key words and phrases that can be used in headlines

For example, when researching dandruff products, Gigabrain quickly identified phrases like "itchy and irritated" and "embarrassment" - perfect for headlines that feel like they're coming from a real person, not a brand.

#2 - Deep Research: This tool is INSANE

At the start of the year, people were saying "within 12 months, 50% of what a strategist does will be done by AI agents."

I think Deep Research does 50% of a strategist's work today.

At 08:23 in this video, Jimmy goes through a full DeepResearch chat doing research for a jeans brand.

DeepResearch went through 22 different sources and produced a report that would have taken hours to compile manually (even if you were using regular ChatGPT!).

For $200/month, it's well worth the investment if it cuts out 60-70% of a strategists’ research legwork.

#3 - Claude: The strongest scriptwriting model

When it comes to writing ad scripts, Claude is our go-to.

Here's the thing - there's a misconception about AI and script writing. People think they can one-shot a script, and when it doesn't come out perfect, they give up and say "AI doesn't work."

But that's not how you should use these tools.

They're going to get you 70-80% of the way there, and then you use your expertise to take it to 100%.

I recently shared 5 tips on how to optimize your strategy prompts on Claude here.

💡Pro tip: Build a prompt library. Seriously, this has saved me SO much time. Whenever I create a prompt that works well, I save it so I can copy and paste rather than starting from scratch each time.

#4 - Google AI Studio: The only model with the ability to watch video (currently)

I don’t know why more creative strategists don’t use Gemini.

It’s currently the only LLM that can actually watch (not just transcribe) video frame by frame.

This makes the use cases for us as strategists endless. Some of my favorites so far are:

• Identifying patterns in winning ads that humans might miss

• Finding spelling/grammar/copywright issues in ads

• Analyzing the psychology behind successful ads

And so much more. Here’s a cheatsheet with some of my favorite Gemini prompts.

#5 - Poppy: Build ‘mini AI agents’

I've been using Poppy more and more over the past few months and I'm loving it.

Poppy is an AI wrapper - meaning it takes different models like Claude or ChatGPT and allows you to build on top of them. What makes it powerful is how easily you can add context from different sources. Sources like:

• YouTube videos

• TikToks

• Instagram reels

• Websites

• Documents

• Voice messages

See this example of a mini agent I’ve built. It’s a "copycat agent" where we can take ads we like online and have AI recreate them for our brand. Once I set up the board with my brand info and knowledge base, anytime I see an ad I like on Twitter, LinkedIn, or in an ad library, I can just drag and drop it in and recreate that static brief instantly.

Jimmy took this even further and built a board with 150 static examples - and we can recreate any of these ads at any time in Poppy.

It's insanely powerful.

And to reiterate, these are all tool we use everyday to make ad creative. Curious to hear which AI tools you use the most. Let me know by hitting reply to this email.

And if you enjoyed this email, share it with a friend who might find it valuable too!

Thanks and see you next week.

Jimmy and Alex